How to design your custom printed tape
By Callie Leighton
Print Sales Coordinator
Last updated: 11/05/21
A well-designed custom tape can be a great promotion tool. Thousands of people could see your packaging as it moves through the delivery network. Therefore, it’s a great place to promote your brand.
Make it unmissable
The packaging world is awash with simple white tapes that show little more than a logo. Why not make yours look different? Make the most of your available space by using eye-catching colours, readable fonts, reverse printing and even flood coating.
Furthermore, it’s a good idea to think about colour contrast. Darker colours on light backgrounds can really help an image pop, grabbing the attention of passers by.
With a few simple tweaks, you can turn forgettable packaging into something unmissable.
Quick Tips:
- Use contrasting colour to maximise visibility
- Keep font sizes readable
- Flood coating and reverse printing can help your printed tape stand out
Designs we love
Think outside the box (pun intended)
Don’t stop at a logo; why not add a promotion, discount code or even a competition. By adding a unique element to your design, your printed tape could become more memorable and your brand more recognisable.
Furthermore, it can help to make it easy to contact you; add phone numbers, websites and social media. Additionally, you can even use hashtags to help your brand be tagged, seen and promoted.
Quick Tips:
- Consider adding promotions and discounts codes
- Get creative in your design
- Make it easy for someone to contact you – add numbers, websites and social media pages
Creative examples
Let’s get things rolling
If you’re computer savvy, you can get your design started with our downloadable templates. If not, just give us a call and we’ll help you every step of the way.
For a more technical overview, covering file format, repeat lines & length, please contact us.
Download a design template
Summary
Custom printed tape, in it’s simplest form, is an advert for your business. With very little expense, you can have something that shouts about your brand and gets your business noticed. Ultimately, we recommend your tape be well-designed, visible, memorable and have readable fonts.
Key Takeaways
- Consider a design that helps your tape stand out
- Use clear, readable fonts
- Consider adding a promotion, discount code or another unique element
- Download our design templates or ask us to help you
Talk to a human
Hi, I’m Callie
We are a family run business with traditional family values.
If you’d rather talk to a real human, just give me a call.
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