A Shift to Better Branding with Le Mark Labels

Shift 4 has invested in new custom printed Equipment and Cable Labels from Le Mark.

Shift 4 has been supplying the Film & TV industry in Greater London with equipment and crew rental for more than 30 years.

Will Nicoll, Technical Resources Coordinator, explains why they trust in Le Mark labels.

Winning Quality and Price

“With our very busy day-to-day work it is difficult to keep track of what kit is where. Due to the sheer amount of equipment and labels we have here at Shift 4, we needed a way of identifying and labelling each item.

“We had been buying equipment labels from another supplier, but then our sales rep Emmanuel introduced us to Le Mark’s custom printing services. When his colleague, Jody, sent us a sample kit the quality was impressive, and the pricing won us over immediately.

Jody was extremely helpful in advising the best materials and adhesives to choose. As a result, we selected a mark-resistant PVC for durability. We also had a range of sizes created. They vary from simply featuring our icon, logo or website, to also including our contact details. Having a variety of sizes means that we can label all sorts of equipment in any available space.”

Increased Brand Awareness

“The labels are a brilliant long-lasting quality. Aside from keeping a better track of our kit, the main benefit from these labels is the increased brand awareness. We are proud of the smart, uniform look they add to our kit and we like to think our clients are happy when they receive aesthetically good-looking equipment.

“Choosing to buy from Le Mark is, and has always been, a no brainer for Shift 4,” continued Will. “They have good competitive pricing and the efficiency and ease of purchasing makes it a dream to work with them. The staff there are also very nice to deal with and are always happy to help us out.

“We also purchase our ProGaff gaffer tape from Le Mark and have been for 12 years and counting. It’s good quality, affordable tape which never lets us down.”

Friendly Customer Service

“The ordering process and customer service from Le Mark is superb. I always go straight to Emmanuel for his friendly customer service and efficient response times. He makes sure we receive our order on time, every time, without fail.”

“Will is a great customer to work with,” said Emmanuel Gyamfi, UK Sales & Support, Le Mark. “We have an excellent relationship and I’m delighted that they’re so pleased with our labels. Shift 4 is a lovely company and I look forward to seeing what other new products we can help them with in the future.”