“ARRI wanted their brand to be more visible at customer sites and on location,” Leanne said. “Custom equipment labels were therefore created featuring the company’s logo and contact details and added to all items hired out...

Used to temporarily cover labels on sub-let equipment, Le Mark's removable Tour Labels, gave Luminaire Events complete coherence of brand across an event. It also helped ensure the correct brand is presented to any existing and potential clients that are on site.