Le Mark Colombia is a new & strategic venture seeing Claudia Pava become the companies exclusive agent in Colombia.
Following a recent trip to Colombia, Stuart Gibbons Le Mark’s MD had the opportunity to spend time working with Claudia Pava and was impressed by her sales & marketing abilities.
It quickly became obvious that Claudia had developed an excellent relationship with potential TV and Production companies based in Colombia’s impressive second largest and modern city of Medellín. A new destination for Le Mark, being set in the Aburrá Valley some 5000ft above sea level forming part of the Andes Range.
The trip had primarily been to introduce Le Mark’s much acclaimed Manero Ultra Lite portable ‘floating’ dance floor to the South American market. However, Colombian clients were extremely enthusiastic about the full range of both self-adhesive StudioTak™ and our excellent portable vinyl performance floors.
Stuart continued “the more we discussed with clients the full range of Le Mark products; it became obvious there was a great opportunity (and need) to have formal representation in Colombia. Claudia showed a natural empathy and flair for our performance stage & TV floor range, drawing on her past business experience with fabrics and fashion. This is an exciting project and I feel our timing is perfect, Colombia is seeing strong and sustained growth. This in turn is allowing many elements of the entertainment industry committed to following the same path. Having the opportunity to visit two TV stations during my trip, it was very encouraging to learn that both were expanding, with new studios seeing completion in early 2012”
Claudia is a graduate of the Uninversidad Pontificia Bolivariana where she studied Industrial Design. She has ten years experience in product marketing and has her own importation business with links throughout South America & Miami. Le Mark is committed to growing this venture and we welcome Claudia into the team.
To reinforce Le Mark’s South American strategy, Le Mark will be exhibiting this year at LDI Orlando.
Claudia Pava,
Le Mark Exclusive Agent, Colombia